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“What if I told you I could create a system that automatically registered your customers into your CRM every time they bought a ticket, automatically noted that they were first-time buyers, and automatically sent those first-time buyers a thank-you email that offered them a discount on future events to encourage them to come back? Would that change your business at all?”
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
by Keenan
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