How to Do Nothing: Resisting the Attention Economy
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Look back in memory and consider…how many have robbed you of life when you were not aware of what you were losing, how much was taken up in useless sorrow, in foolish joy, in greedy desire, in the allurements of society, how little of yourself was left to you; you will perceive that you are dying before your season!
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A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive.
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The point of doing nothing, as I define it, isn’t to return to work refreshed and ready to be more productive, but rather to question what we currently perceive as productive.
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“What’s the point of this—things condemning things? You a worthless man about to die—how do you know I’m a worthless tree?”
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This is real. Your eyes reading this text, your hands, your breath, the time of day, the place where you are reading this—these things are real. I’m real too. I am not an avatar, a set of preferences, or some smooth cognitive force; I’m lumpy and porous, I’m an animal, I hurt sometimes, and I’m different one day to the next. I hear, see, and smell things in a world where others also hear, see, and smell me. And it takes a break to remember that: a break to do nothing, to just listen, to remember in the deepest sense what, when, and where we are.
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Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.
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That tiny, glowing world of metrics cannot compare to this one, which speaks to me instead in breezes, light and shadow, and the unruly, indescribable detail of the real.
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digital distraction was a bane not because it made people less productive but because it took them away from the one life they had to live.
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If it’s true that collective agency both mirrors and relies on the individual capacity to “pay attention,” then in a time that demands action, distraction appears to be (at the level of the collective) a life-and-death matter.
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meaningful acts of refusal have come not directly from fear, anger, and hysteria, but rather from the clarity and attention that makes organizing possible.
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What is needed, then, is not a “once-and-for-all” type of quitting but ongoing training: the ability not just to withdraw attention, but to invest it somewhere