How to Do Nothing: Resisting the Attention Economy

by Jenny Odell

A simple refusal motivates my argument: refusal to believe that the present time and place, and the people who are here with us, are somehow not enough. Platforms such as Facebook and Instagram act like dams that capitalize on our natural interest in others and an ageless need for community, hijacking and frustrating our most innate desires, and profiting from them. Solitude, observation, and simple conviviality should be recognized not only as ends in and of themselves, but inalienable rights belonging to anyone lucky enough to be alive.

To resist in place is to make oneself into a shape that cannot so easily be appropriated by a capitalist value system. To do this means refusing the frame of reference: in this case, a frame of reference in which value is determined by productivity, the strength of one’s career, and individual entrepreneurship. It means embracing and trying to inhabit somewhat fuzzier or blobbier ideas: of maintenance as productivity, of the importance of nonverbal communication, and of the mere experience of life as the highest goal. It means recognizing and celebrating a form of the self that changes over time, exceeds algorithmic description, and whose identity doesn’t always stop at the boundary of the individual.

This is real. Your eyes reading this text, your hands, your breath, the time of day, the place where you are reading this—these things are real. I’m real too. I am not an avatar, a set of preferences, or some smooth cognitive force; I’m lumpy and porous, I’m an animal, I hurt sometimes, and I’m different one day to the next. I hear, see, and smell things in a world where others also hear, see, and smell me. And it takes a break to remember that: a break to do nothing, to just listen, to remember in the deepest sense what, when, and where we are.

The first tool has to do with repair. In such times as these, having recourse to periods of and spaces for “doing nothing” is of utmost importance, because without them we have no way to think, reflect, heal, and sustain ourselves—individually or collectively.

“Silence is not the absence of something but the presence of everything.”