As a startup, as you acquire customers, make sure you truly deliver value. By centering the business around customer needs and wants, you stand to benefit in ways that go far beyond getting paid. All companies need R&D to build and test new products, marketing to advertise, and operations and quality control to service, troubleshoot, and solve user problems. Startups usually don’t have such an extensive workforce early on. Luckily, they don’t need to. By choosing their first customers wisely and serving them well, startups can do more with less.
