Andre Siregar

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Book cover for Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Similarly, and setting aside decoupling for a moment, we likewise find that technological innovation was not the primary driver that enabled players such as Ryanair, Costco, or car dealers to disrupt their markets. Rather, all of these ...more
“In the model I'm describing, it is management's responsibility to provide each product team with the specific business objectives they need to tackle. The difference is that they are now prioritizing business results, rather than product ideas. And, yes, it is more than a little ironic that we sometimes need to convince management to focus on business results.”
Marty Cagan, INSPIRED: How to Create Tech Products Customers Love

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