The Big Seven categories correspond to a series of consumption choices that people must make in the course of their daily lives: where to live (housing, home goods, and maintenance), how to move (air and land transportation), what to eat (food, drinks, and their preparation), what to wear (fashion, cosmetics, and personal grooming), how to learn (formal and informal education), how to entertain (media, electronics, and sports), and how to heal ourselves (healthcare, physical and mental treatments). If you want to understand potential shifts in your industry, you should look to these categories
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