Since you’re not using different companies as you move along the CVC, you don’t need to worry about their varying policies or the different user experiences they offer. It’s all one integrated, harmonious process. By growing outward from its original business, aggregating adjacent CVC activities, Alibaba created multiple synergies for the shopper. And that drove more customers to adopt and use more of Alibaba’s ever-growing portfolio of services. Serving the interests of customers, Alibaba snatched up a larger share of the customer’s spending. The major insight they had? The cost to acquire
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