User research, observations, surveys, and customer feedback are all tools that you can harness to better explore the problem from a user standpoint. User research, in this case, is not to be mistaken for usability testing, which involves showing a prototype or website and directing people to complete actions. There, you are learning whether they can use and navigate the solution easily, not whether the solution actually solves a problem. This type of research is called evaluative. Problem-based user research is generative research, meaning that its purpose is to find the problem you want to
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