Beto de Castro Moreira

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Companies with more than one product often wrap their products under what is called a product portfolio. Very large companies have multiple product portfolios, all aligned by the type of value they provide to customers. For example, Adobe has the Adobe Creative Cloud as a product portfolio, which consists of the applications Photoshop, Illustrator, and InDesign, among others. It also has another product portfolio for next-generation applications, consisting of newer creative tools, such as those for rapid prototyping.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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