Beto de Castro Moreira

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A project is a discrete scope of work that has a particular aim. It usually has a deadline, milestones, and specific outputs that will be delivered. When projects are complete, the aim is reached, and you move on to the next one. Projects are an essential part of product development, but the mentality of thinking only in projects will cause damage.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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