Product management is the domain of recognizing and investigating the known unknowns and of reducing the universe around the unknown unknowns. Anyone can run with solutions based on known knowns. Those facts are readily available. But it takes a certain skill to be able to sift through the massive amounts of information and to identify the right questions to ask and when to ask them. Product managers identify features and products that will solve customer problems while achieving business goals. They optimize the Value Exchange System.
