Beto de Castro Moreira

41%
Flag icon
One intent is usually good for a small company, and three are plenty for a large organization. Yes, three. I know that sounds like very few goals for an organization of thousands of people, but that is key. This is also where the level and time frame matter. Strategic intents should be at a high level and business focused. They are about entering new markets, creating new revenue streams, or doubling down in certain areas.
Escaping the Build Trap: How Effective Product Management Creates Real Value
Rate this book
Clear rating
Open Preview