Beto de Castro Moreira

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Having the right communication, rewards, incentives, budgeting, policies, and safety are all important in an organization, but one more thing is still required to make you truly product-led. In addition to a culture that rewards and promotes learning, you need a culture that focuses on the customer. Many of the top companies today, such as Amazon, Netflix, Zappos, Dollar Shave Club, and Disney, have gotten where they are by focusing on the customer. You can see this attitude manifest in the way that executives talk about and treat their customers.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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