Options are your bets, as Spotify would call them. They represent the possible solutions that teams will explore to solve the product initiative. Now, sometimes the solution will be readily apparent or easy to understand, based on best practices or previous work, but other times you will need to experiment to find the solution. Product initiatives set the direction for the product teams to explore options. They tie the goals of the company back to a problem we can solve for the users or customers. Product managers are in charge of making sure the product initiatives and options are aligned
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