A good example of this is a checkout page on an e-commerce website. If you don’t want to get into the business of being a checkout service for other e-commerce companies, don’t spend all your time here. There’s lots of experimentation that has already happened around this particular solution, and you can harness that. I should know. I researched this heavily when I worked at an e-commerce company. If you can, learn from those who have optimized already, implement their best practices, and tweak from there. When that’s not an option, you have a chance to explore adjacent areas or to chart your
...more
