Rolands Jegorovs

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Meghan explained to our team what one experiment entailed: manually taking on the work to understand how to establish an online system for uploading and verifying required documents for mortgages. The team worked with select first-time applicants and had them email the documents. The bank designated a person to review documents and to approve them during this experiment. Over that time, new applicants completed their applications 90% more often than those who had come into the office to have them verified.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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