Netflix created a product initiative to tackle this problem for the user. Putting that in user story format, we’d get, “As a Netflix subscriber, I want to be able to watch Netflix anywhere, with anyone, comfortably.” This is the company’s product initiative. It then explored many possible solutions — developing the Roku, partnering with Xbox and creating an app for it, and ultimately enabling all the internet-connected devices it could. All of these solutions, which I call options, were aligned to this product initiative.
