Rolands Jegorovs

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“They aren’t going fast enough, they are slacking off.” Chris was a huge fan of Objectives and Key Results (OKRs) and had implemented them throughout the company, but they were very output-oriented instead of outcome-oriented. “Ship the first version of the new teacher platform,” was how one objective was described. And “Deliver by June 2018” was considered a key result. They weren’t tied to any outcome — either business or user-oriented.
Rolands Jegorovs
Okrs should be outcome oriented
Escaping the Build Trap: How Effective Product Management Creates Real Value
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