Nick

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To determine whether we are getting closer to achieving our product initiative, we need to break the success metrics into something we can measure on a shorter time scale. We call this the team goal, and it’s how we measure the success of the option. Although it can take six months or longer to reach the product initiative goal, the team goal should be something we can measure after every release, which gives us feedback that our option is working the way we want it to.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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