When companies are small, you can organize effectively around goals you are trying to reach. Consider how TransferWise does it. This London-based company does electronic transfers. You can send money to different countries in other currencies with very low fees, compared to what the banks charge. TransferWise has a relatively small number of product teams at around 12. The way they organize their teams — around strategic goals — allows them to stay small and still get an immense amount of work done. One team is focused
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