Escaping the Build Trap: How Effective Product Management Creates Real Value

by Melissa Perri

Initiative 1 We believe that by increasing the amount of content on our site in key areas of interest, we can acquire more individual users and retain existing users, resulting in a potential revenue increase of $2,655,000 per month from individual users. Options to explore Easier and faster ways for teachers to create courses Feedback loops for teachers on areas of interest for students Outreach to new teachers who can create courses in areas of interest Initiative 2 We believe that by creating a way for students to prove their skills to prospective or current employers, we can increase acquisition, resulting in a revenue increase of $1,500,000 a month. Options to explore Continuous assessment that allows students to constantly take tests to prove skills Certificates of completion and competence