Escaping the Build Trap: How Effective Product Management Creates Real Value

by Melissa Perri

During quarterly business review meetings, the senior leadership team, made up of the executives and the highest level of the organization, should be discussing progress toward the strategic intents and outcomes of a financial nature. This includes reviewing revenue for the quarter, churn of customers, and costs associated with development or operations. The chief product officer (CPO) and their VPs of product are responsible for communicating how the outcomes of product initiatives have furthered strategic intents, like Karen did at Marquetly. New strategic intents can be introduced in this meeting, as older ones are coming to completion. It is not a place to prioritize new product initiatives or to go into detail on them. That is what the product initiative review is for.