Instead of sending down mandates, organizations should, instead, turn to aligning every level of the company around the why and should give the next layer down the opportunity to figure out the how and report back. When done this way, product management is successful. When leadership is not aligned at the top, the issues trickle all the way down to the teams. The lack of meaning and focus spreads, and, at the end of the year, the company will look at their target goals and ask, “What happened?” Lack of leadership alignment is by far the biggest issue I see standing in the way of successful
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