Who came up with the last feature or product idea you built? If I ask a product manager this question, I hope to see a look of confusion on his or her face. “What do you mean who came up with it? Well, our team did. Right? That’s how it normally works.” This kind of response is a sign of a healthy product management organization, in which management sets the goals and the team is given room to figure out how to reach them. The product manager should be leading the charge to discover user problems and to solve them.
