There are many frameworks out there that will help you prioritize, like benefits mapping, Kano models, and others, but my favorite is Cost of Delay. If you understand the desired outcomes from a strategic perspective, you can use Cost of Delay to help you determine what to ship sooner. In his book, The Principles of Product Development Flow, Don Reinertsen talks about the importance of Cost of Delay in prioritizing work. He calls it “the one thing” that should be quantified. Cost of Delay is a numeric value that describes the impact of time on the outcomes you hope to achieve. It combines
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