Donnie Berkholz

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One of the biggest mistakes companies make in hiring a product manager is trying to find either a technical or market expert. Product managers are not experts in either of these domains; they are experts in product management. That doesn’t mean they don’t need knowledge in either of these areas. They need to know just enough to talk with an engineer or a business person and to understand enough to make informed decisions.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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