If there is one main reason I have seen companies fail to make a transition, it’s the lack of leadership buy-in to move to an outcome-oriented company. Leaders will say that they want to achieve results, but, at the end of the day, they still measure success by features shipped. Why? There’s so much satisfaction in seeing things move, at both a leadership and a team level. People want to feel like they are accomplishing things. Checking off the boxes of finished work feels good, but we need to remember that this is not the only measure of success. So we need other ways to help us communicate
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