Because these are not designed to be long-lasting solutions, you want to limit exposure to your customers. With any experiment, it is important to think of how you will end it—to “close the loop.” Setting expectations on experiments with your customers is key to keeping them happy and to mitigating risk of a failed experiment. Explain to them why you are testing, when and how the experiment will end, and what you plan to do next. Communication is key to a successful experimentation process.
