Donnie Berkholz

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Product managers are not project managers, although a little project management is needed to execute on the role correctly. Project managers are responsible for the when. When will a project finish? Is everyone on track? Will we hit our deadline? Product managers are responsible for the why? Why are we building this? How does it deliver value to our customers? How does it help meet the goals of the business?
Escaping the Build Trap: How Effective Product Management Creates Real Value
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