As I mentioned in the first section of the book, it’s dangerous to be a sales-led organization because it can lead to a lack of alignment around strategy. But sales still needs something to sell. Creating working agreements and roadmaps that can be communicated to customers is key to developing a good relationship between product and sales. You can make an agreement with the sales team that anything being released as GA—or anything further along in Beta—can be added to its sales roadmap.
