When I was first interviewing the product leaders about how they were measured for success, they all laughed. “Do you want to know what we do in December? We stop everything we’re doing and look at the scorecard. If we haven’t delivered on the items there, because they were really not as important as we thought a year ago, we just start building anything that will satisfy those requirements. Melissa, we literally ship whatever shit we can build in time that will check that box. Come January, we spend all our time pulling apart all the sloppy code. But, hey, we all get our bonuses in March.”
