Strategic intents usually take a while to reach, on the magnitude of one to several years. Strategic intents are always aligned to the current state of the business. When determining what these intents are, the C-Suite of the company should ask, “What is the most important thing we can do to reach our vision, based on where we are now?” There should not be laundry list of desires or goals—just a few key things that need to happen to make a big leap forward. Keeping the list of strategic intents small focuses everyone.
