A good strategy is not a plan; it’s a framework that helps you make decisions. Product strategy connects the vision and economic outcomes of the company back to product portfolio, individual product initiatives, and solution options for the teams. Strategy creation is the process of determining the direction of the company and developing the framework in which people make decisions. Strategies are created at each level and then deployed across the organization.
This conflicts with Rumelt’s view, in which a strategy is composed of a diagnosis, guiding principles, *and the plan*. I would therefore frame this as strategic principles or pillars rather than a complete strategy.
