Donnie Berkholz

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Internal tools are often neglected, but they still matter to the company. They need to be treated the same way as any other product. You need to understand the direction, diagnose the problem, learn more about it, and then learn what the right solution is. After you have experimented to prove value, you can concentrate on building your first version and optimizing.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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