When’s the last time you talked with your customers? What I dread hearing is, “Oh, well, management doesn’t really let us talk to customers. They’re worried about us annoying them too much.” Without a healthy dialogue between a company and its customers, there is no way to truly learn about what the customers want or need. An organization set up for success not only allows product managers to talk to customers, it encourages them to do so and recognizes this process as a huge part of the job.
