Donnie Berkholz

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What is your goal? This is the first question I ask any product manager during an interview process.1 If the product manager cannot articulate a clear goal, it’s a sign of poor product management at the organizational level. If the product manager does have a goal but it is more output centric than outcome focused, this also signifies an unhealthy product team.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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