In most product organizations, there should be four major levels in strategy deployment (see Figure 12-1): Vision Strategic intent Product initiatives Options Figure 12-1. Strategy deployment levels The first two are at the company level, whereas the last two are specific to the products or services of the company. Strategy deployment and strategy creation, though, are two different things. A significant amount of work goes into defining what each of these should be, coordinating them across product lines and teams and then communicating them upward and downward for buy in.
