Kal Ström

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“What is the difference between UX design and product management?” These two disciplines overlap quite a bit, but user experience is only one piece of building a great product. Design is a critical component of a successful product, but, again, it’s only one piece. Product management is about looking at the entire system — the requirements, the feature components, the value propositions, the user experience, the underlying business model, the pricing and the integrations — and figuring out how it can produce revenue for the company. It’s about understanding the entire picture of the ...more
Escaping the Build Trap: How Effective Product Management Creates Real Value
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