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Luckily, the leadership team of Marquetly had bought in on getting on the same page so that they could be a more powerful organization. “We want to lead the market, we don’t want to play catch-up,” Chris, the CEO, told me. He originally thought the issues were with the development teams. “They aren’t going fast enough, they are slacking off.” Chris was a huge fan of Objectives and Key Results (OKRs) and had implemented them throughout the company, but they were very output-oriented instead of outcome-oriented. “Ship the first version of the new teacher platform,” was how one objective was ...more
Escaping the Build Trap: How Effective Product Management Creates Real Value
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