This has made Netflix one of the most successful software companies to date. How did Netflix do it? First, it focused the entire company around a solid vision. This vision has evolved over time as the market has evolved. Now the vision for Netflix is, “Becoming the best global entertainment distribution service, licensing entertainment content around the world, creating markets that are accessible to film makers, and helping content creators around the world to find a global audience.” This vision states not only why the company exists but also the plan for getting there. It aligns the team in
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