Gibson Biddle, who was a VP of product at Netflix from 2005 to 2010, talks about aligning his team around a common guideline for evaluating its product strategy. That guideline was to “delight customers, in margin-enhancing, hard-to-copy ways.” He set goals that would accomplish this and would help Netflix execute on the company vision around key initiatives (Table III-1), including personalization, instant access to entertainment, and ease of use. Teams were then able to explore tactics to accomplish these goals, and they were held accountable to success metrics for each.
