David Whipps

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The product initiatives emerge from the work that needs to be done across the product portfolio to achieve the strategic intents and to further the individual product visions. This is also where you want to make sure that you are balancing the work of the teams with the direction of the company. The CPO is responsible for figuring out how to balance these areas of work in a framework.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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