David Whipps

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So, many of the project managers that once existed in these companies have now been made product managers or product owners. But they often lack the experience needed to be a great product manager. Answering why is very different than answering when. It requires a strategic mindset that understands the customer, business, market, and organization. This is a critical skill set for a great product manager.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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