The biggest issue I hear from leaders, when I go in to help their organizations become product-led, is that their product managers won’t step up and “own the product.” But, this is a double-edged sword. In many cases, the product manager can do more to lead the product. They can question solutions and push back on things handed down. But the work required to gather data and prove the solution takes time. This is where people usually become confused between what Agile calls a product owner and a product manager.
