Although Scrum has a lot of information on the processes and rituals of what to do as a product owner, it leaves lots of questions unanswered and these questions are important for creating successful products: How do we determine value? How do we measure the success of our products in the market? How do we make sure we are building the right thing? How do we price and package our product? How do we bring our product to market? What makes sense to build versus buy? How can we integrate with third-party software to enter new markets?
