Consider a product manager telling you the following: “I’m building this because it’s going to help increase acquisitions, and new customer-acquisition is our big goal to drive the revenue prioritized at the corporate level. I know my product can bring people in. We know there’s a problem here, but we’re not sure what it is yet. Our next step is to discover that problem, tackle it with a solution, and then try to optimize the solution so we can increase acquisition.” That’s someone telling the story. A product manager who told you this should inspire confidence. Unfortunately, the opposite is
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