Vicky Harp

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Getting the right level and number of strategic intents is incredibly important. As Marquetly found out before, too many higher-level goals, and you are back to peanut buttering. I once saw a company with 5,000 people have 80 strategic intents. With 5,000 people, they shipped only one feature per quarter because everyone was wildly distracted and working on too many things.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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