At different levels of organizations, we tell stories with different scales of time (timespans), about our work and why we are doing it. In order for people to act on the stories they hear, the stories can’t have significantly different time scales than they are accustomed to. Agile teams are really good at telling two- to four-week stories. That’s what they deal with on a daily basis. As you go up in the organization, you tell stories with longer timespans. Executives are really good at telling five-year stories, but a team cannot act on a five-year story when they’re used to thinking in two
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