Julie Vasquez

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Agile teams are really good at telling two- to four-week stories. That’s what they deal with on a daily basis. As you go up in the organization, you tell stories with longer timespans. Executives are really good at telling five-year stories, but a team cannot act on a five-year story when they’re used to thinking in two to four weeks.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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