Mike Zaharako

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This is one of the first things every company should do — implement a metrics platform. Amplitude, Pendo.io, Mixpanel, Intercom, and Google Analytics are all data platforms. Some, like Intercom and Pendo.io, also implement good customer feedback loops, because they provide tools to reach out to customers and ask questions.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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